My PR Partner is the online training platform built and delivered by the senior advisers at CRC Public Relations - the boutique Australian firm that has spent 15+ years inside real boardrooms, real crises, and real high-stakes decisions. We built My PR Partner because that experience doesn't belong behind a consulting-firm paywall.
Our founders
Lyall Mercer and Barbara Gorogh, co-founders of My PR Partner.
What makes us different
Every My PR Partner program is built from - and delivered with - the same senior-adviser experience CRC Public Relations uses to counsel boards and governments at the highest level.
Built from the boardroom
The teaching, advice, and framework in our programs come from real CRC Public Relations engagements with boards, executives, associations, schools and governments under genuine pressure. You get what actually works, not what a textbook says should work.
Senior-led end to end
Every program and course has been developed through the experience of positioning companies and organisations as public voices of authority, leading through issues, consulting to leaders and being on the front line of public relations and crisis communications.
Value that makes a difference
Public Relations agency clients pay top-tier rates for this level of counsel. My PR Partner puts the same experience into self-paced, team-ready programs you can roll out across every leader in your organisation.
Why this matters for your team
CRC Public Relations - the firm that powers every My PR Partner program - was founded on a simple principle: that organisations facing their most significant communications challenges deserve direct access to experienced senior advisers, not account managers or junior staff.
For 15+ years CRC Public Relations has honoured that principle for its clients. My PR Partner carries the same principle into online training: no recycled content, no off-the-shelf templates from overseas course libraries - every module is shaped by the same senior team that advises CRC Public Relations' clients through their most sensitive moments.
Those clients include national and international companies, governments, industry associations, independent schools, faith-based organisations, child care and aged care providers, NGOs, heads of state, and high profile leaders and personalities. When you enrol in a My PR Partner program, you're tapping into the same experience that shaped every one of those engagements.
Who we advise
Companies, governments, professional and industry associations, schools, faith-based bodies, child & aged care, and Pacific organisations.
Our mission
CRC Public Relations can only advise a finite number of clients directly. My PR Partner is how 15+ years of senior-level judgement - real boardrooms, real results, real decisions - becomes a program your team can enrol in today.
You're not learning from a course creator or a generic training library. You're learning from a boutique firm that was hired for the exact situations we teach - with the same senior advisers who take a genuine, long-term interest in the organisations they work with.
Leadership team
My PR Partner isn't run by course creators. It's run by the same senior CRC Public Relations advisers who lead client engagements at the highest level - and who shape, review and deliver every program you enrol in.
Co-founder & principal adviser
Former journalist; one of Australasia's leading public relations and crisis communications strategists.
For more than 25 years, Lyall has advised national and international companies and organisations, governments, senior executives, politicians, celebrities and sporting figures across Australia, the Pacific, and internationally. He has coordinated international media conferences, walked clients through issues that have generated intense national and global media exposure, and has been a keynote speaker and presenter at corporate, industry and faith-based conferences across Australia and the USA. As an expert commentator in the area of crisis communications, Lyall has been quoted or interviewed by news organisations from around the world.
Clients engage Lyall when the matter requires senior judgement, calm counsel, and direct access to someone who has seen how high-stakes situations actually unfold.
Co-founder and director
Senior communications strategist focused on client relations, media relations and practitioner development.
Barbara has worked across Australia and the Pacific region for more than a decade, dealing with companies, organisations and governments in the area of corporate communications and reputation management. She has overseen major online corporate and government communications campaigns designed to achieve vital client objectives, and developed a specialty area in reputation management in the B2C environment. Barbara also oversees digital and social media strategies for our clients - which form an important part of every public relations, reputation and crisis strategy - and the development of our digital team based across Australia and the Pacific.
Barbara's work in the media monitoring space ensures our clients are ahead of the stories that matter.
Want to meet the 10+ expert trainers who deliver each program? See the full panel of presenters.
Enquiry
Whether you're picking the right program for your sector, planning a team or group enrolment, or navigating something more sensitive, drop us a note. Every enquiry is reviewed by a senior adviser - and escalated to CRC Public Relations directly when the matter warrants it.
Learn from the firm
My PR Partner is how CRC Public Relations opens up 15+ years of corporate, crisis and reputation experience to organisations that can't all engage the firm directly. Pick the program built for your sector.